With the internet being a worldwide hub of information, marketing has become an affordable and easy, not to mention necessary, way to build your business. Marketing campaigns spread the word about your products and services, letting people know you exist. These marketing efforts build your company’s brand, creating a solid reputation that consumers can rely on. Once people know about your business, interested patrons turn into paying customers, and from there your business only grows. Your sales increase, and happy customers begin to tell their friends and family about your company! The never-ending cycle of marketing is key to the success of your business.