Award Winning Social Help! | The future of shopping is on smartphones. This Black Friday proved it.
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The future of shopping is on smartphones. This Black Friday proved it.

If you noticed shorter lines outside of Walmart and Best Buy this Black Friday, it wasn’t because people weren’t shopping. They were just doing it from their smartphones.

According to a holiday shopping report by Adobe, Black Friday 2019 saw a total of $7.4 billion in online sales. A whopping $2.9 billion came from consumers making purchases on their smartphones, making Black Friday the biggest U.S. mobile shopping day ever.

Smartphone purchases made up 39 percent of all ecommerce sales, a 21 percent increase over last year.

“Black Friday broke mobile shopping records with $2.9 billion spent through smartphones alone,” said Adobe Digital Insights Head and Principal Analyst Taylor Schreiner in a statement. “With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line. Even when shoppers went to stores, they were now buying nearly 41 percent more online before going to the store to pick up.”

People are buying more when they shop online too. The average order value for online shopping on Black Friday was $168, another new record.


Even when shoppers didn’t make a purchase on their smartphone, they were still browsing retail shops on there. Out of all online shopping traffic, 61 percent of it came from smartphones.

The top selling items from Adobe’s data included electronics like Apple laptops, Airpods, and Samsung televisions. FIFA 20 and Madden 20 were the most popular video game titles while Nintendo Switch was the top selling console. LOL SurprisePaw Patrol, and Frozen 2 products were the best sellers in the toys category.

Adobe had projected $7.5 billion in online purchases on Black Friday this year, so sales were a little off the mark. However, $7.4 billion still marks the second biggest online U.S. sales day ever, just after the $7.9 billion spent on Cyber Monday in 2018.

Those records shouldn’t get too comfortable in its positions though. Adobe’s projections for Cyber Monday 2019: a record-breaking $9.4 billion in online shopping sales.

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